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In the Press
Tahlequah Daily Press - Rejuvenation Without the Invasion
Rejuvenation Without the invasion
By Teddye Snell
Anyone watching television has seen them - commercial after commercial advertising skin treatments to reduce the signs of aging. But are over-the-counter alternatives edging chemical peels and dermabrasion and more invasive techniques such as cosmetic surgery, out of the market?
According to Consumer Health Digest, the topical wrinkle-reducing product market generated over $1 billion in sales in 2004, with that number expected to double by 2006.
While the majority of the products are marketed to women, CHD research indicated that men account for approximately 25 percent of the market.
Treatments and products once only provided by dermatologists are now accessible to consumers. There are over 200 products currently marketed to remedy the signs of aging, from Botox alternatives to alpha-hydroxy serums and wrinkle relaxers. The products range in cost from under $10 to over $300 per ounce.
Rian Ford, clerk at Cox Drug and Northeastern State University junior, uses Proactive.
"I began using the product for blemishes and acne on my face," said Ford. "But I've noticed a difference in the feel of my skin. It's fresher, smoother and tighter, too. So, if a customer were to ask me for a recommendation, I'd tell them to use it."
Americans are also choosing non-surgical options, like Botox injections, chemical peels, dermabrasion and microdermabrasion to give themselves younger-looking skin without having surgery.
Dr. Tracey Childers, D.O., otorhinolaryngology and owner of Reflections skin care clinic, provides these and other procedures to area residents.
"The majority of our clients are women," said Childers. "I take a conservative approach to treating skin concerns. I do not perform face lifts at all, they are referred to other physicians. I prefer a more rejuvenative style of skin care management. We perform surface skin peels, Botox and collagen injections and some minor cosmetic surgery, such as rhinoplasty. Most clients ask for the less-invasive procedures."
Clients at Reflections have no "down time" for recovery from basic procedures.
"Most clients are able to re-apply their makeup and head back to work or school immediately following their appointment," said Childers.
Botox involves injection of Botulinum toxin into the forehead or around the eyes, which paralyzes the nerves causing the wrinkles. According to the American Society of Plastic Surgeons, in 2003, Americans received 2.9 million Botox injections and "brow lift" surgeries dropped 24 percent.
Chemical peels use alpha hydroxy and other acids to remove top layers of the skin to smooth out wrinkles, acne, scars and uneven skin tone.
Dermabrasion involves scraping off top skin layers to remove wrinkles, scars and precancerous growths. Microdermabrasion sprays fine crystals over the skin and suctions them off, removing dead skin cells.
While Childers realizes the number of over-the-counter products available at most drug stores and cosmetic counters, she recommends seeing a specialist.
"Professional consultation, when dealing with your skin, is always best," said Childers. "Many women get recommendations from their family members or a girlfriend, and what may work for one woman's skin type may be totally inappropriate for another."
Childers hand-picked her lines of skin care products, Biomedics and Dermalogica.
"I was introduced to Biomedics during my residency," said Childers. "The doctor I was working with treated me to a skin treatment using the products the day before my wedding. My skin was so fresh and smooth I swore then and there that I would carry the line in my clinic."
Childers said Biomedics also has a valued reputation for standing behind its product.
"If ever we have a reaction or complaint, we return the product for testing at their [Biomedics] lab," said Childers. "They are very professional in their follow-up."
A newer technique on the skin-care front is ultrasonic skin rejuvenation. The procedure is relatively simple: A technician spreads a gel containing amino acids, antioxidants and skin lighteners to the affected area. The heat generated by the wand helps the gel penetrate the deepest layers of the skin and lets the ingredients work more intensively than if they were applied only on the surface of the skin. The heat also stimulates collagen growth, which helps skin look firmer and tighter.
According to a national survey conducted by Tahitian Noni International, a global, research-driven products company, only 17 percent of American women are willing to undergo cosmetic surgery, and just 27 percent have tried non-surgical treatments to reveal younger skin.
Although cosmetic treatments such as face-lifts, laser surgery, microdermabrasion and acid peels have been on the rise for the past eight years, according to the American Society for Aesthetic Plastic Surgery, the survey's results identify a new trend in which American women are seeking alternative methods and skin care regimes that will yield the same youth results as seen when undergoing cosmetic surgery and non-surgical treatments.
"This shift away from harsh cosmetic treatments and surgery shows there is a growing demand for regimens that are gentle and assist in achieving younger-looking skin," said Ann-Celeste Billings, director of personal care for Tahitian Noni International. "Women are purchasing facial products that combine natural ingredients to restore skin to a supple, smooth ideal state and stop the visible cascading effects of micro-swelling."
The survey also found that nine out of 10 women use some sort of skin regimen to fight aging and micro-swelling - the skin's natural reaction to harsh elements. Additionally, the survey found that 85 percent of women prefer the convenience of at-home facial treatments to those at a doctor's office.
This story originally appeared in the Tahlequah Daily Press on September 19, 2005, and is reproduced with permission. Tahlequah Daily Press is a cnhi newspaper.
These and more beauty products are now available through a local Tahitian Noni International distributor, online @ TahitianNoni, or by calling 1-888-869-9254 and use #2643380
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Page 2 Woman's Day Magazine - WDGiveaways: Soothing Spa Treatments
Page 3 Today's Chicago Woman - Products We Love: A Vacation for Skin
Page 4 The Rose Sheet - Tahitian Noni International Unveils TePoemä Skin Care and Moéa Body Care Lines
Page 5 CBS Marktewatch - Discover Tahiti's Secret to Natural Beauty and Defense Against Micro-Swelling
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